help is on the way

I started by learning more about the program and what it was offering to Albertans. As all of the updates were positive and the statistics hopeful, I chose a design direction that emphasized the positive nature of the program’s news, while remaining professional and utilizing the blue colors that are common in hospital and healthcare branding.

During the Government of Alberta’s campaign to promote positive healthcare updates across Alberta, I was tasked to design the program’s branding, logo, and social media content. My designs reached thousands of Albertans through social media and ad campaigns, and was translated into a dozen languages to remain accessible to all Albertans.

introduction